In just two years, the Chinese has gone from 12th to 6th place among the main markets for tourists to the Sevillian capital.
Seville City Council, through the Tourism Consortium, has promoted this week the’Seville destination’ in the Chinese cities of Zhangye and Baiyin, both in the province of Gansu, coinciding with two major professional events in the country: on the one hand, the International Silk Road Tourism Festival Dunhuang, and on the other, the International Forum of Gansu Travel Agencies.
During this promotion, the Sevillian capital has placed special emphasis on the MICE segment (Meetings, Incentives, Conferencing, Exhibitions) and on filming.
“China continues to grow as a world tourist power and for Seville is already one of its top ten markets, and rising. There is more and more interest on the part of the tourist companies of our city to approach the Chinese tourist with greater planning and professionalism”, according to the delegate of Culture and Tourism of the City Council of Seville, Antonio Muñoz.
In 2017, 61,865 Chinese tourists stayed in hotels in Seville, 35.73% more than a year earlier, and their overnight stays grew by 40.33% to 88,773. With these figures, China ranked sixth as the market for the issuance of travelers to the Andalusian capital, in 2016 was the eighth and a year earlier, the twelfth.
Seville is also a’Chinese Friendly City’ and China is a priority market in the strategy of the Tourism Consortium. This promotion in Zhangye and Baiyin has covered the whole of Seville’s tourist offer (heritage, culture, gastronomy, sports, shopping, luxury, etc.) although the MICE segment has taken on special importance, with a view to the organisation of conferences or incentive meetings by Chinese companies or institutions, and the locations for filming films, series, television programmes and advertising spots, of which there are already precedents.
Chinese is a tourist interested in culture, heritage, traditions, premium or luxury experiences and gastronomy.